Blog and Pins for Product Launches

Pinterest is a search and planning platform. Pins live longer than a typical social post, and people may discover your launch content days, weeks or months after it goes live. That is useful for launches, because interest does not stop on day one.

Build a launch set, not a single post

A simple launch content set might include:

1. A problem post. Explains the problem your product solves, without selling hard.
2. A how-to post. Shows how to solve the problem, with your product as one option.
3. The announcement post. What it is, who it is for and what is included.
4. A comparison or "which one is right for you" post. Helps people decide.
5. A FAQ or behind-the-scenes post. Answers questions and builds trust.

Link them to each other. Readers who arrive at any one of them can find the others.

Using Pin Magic in a launch

Weeks before launch

• Write the problem and how-to posts and add images under each heading with the extension.
• Add internal links between the posts. Interlink Post suggests natural anchors.
• Build pins in Studio for the posts that already exist. This gives Pinterest time to find them.

Launch week

• Publish the announcement and comparison posts.
• Use your real product photos, mockups or screenshots in the posts and in pins. Generated images are fine for concepts and mood, but not as a replacement for the real product.
• Build pins for each new post and release them over several days.

After launch

• Add customer questions to the FAQ post.
• Refresh posts with new images or updated details. See how to update old blog posts with new images and links.
• Keep releasing new pin designs for the posts that performed.

Designing launch pins

Make a few different directions so you can see what works:

• The problem pin. States the pain point clearly.
• The product pin. A clean photo or mockup with the name and one benefit.
• The how-to pin. Promises a short, useful method.
• The comparison pin. "Which [product type] is right for you?"

Studio offers more than 100 templates and lets you set your brand colors and fonts. Export at 1000 x 1500.

Keep claims honest

• State what the product does and does not do.
• Use real photos for real features.
• Disclose paid partnerships, affiliates or gifted products.
• Keep dates, prices and availability current.

Timing

If your launch is seasonal, plan earlier, since many Pinterest users plan ahead. Read seasonal blog content and pins. Check Pinterest Trends for your keywords to see when interest starts.

Frequently asked questions

Conclusion

A good launch has content ready before, during and after the announcement. Pin Magic speeds up the production side so you can concentrate on telling the truth about your product clearly. See pricing, or read Pinterest pin variations from one blog post to plan your designs.